Carry the Calf: How Strength Gets Built, in the Gym and in Business

I had the honour of being the presenting speaker at this year's South Huron Business & Community Excellence Awards Gala. Many of you asked to see it, so here it is in full.
The talk is built around one old story. A wrestler named Milo carried a newborn calf up a mountain every day. The calf grew a little each day, and so did Milo. Four years later, he was carrying a full-grown bull.

That's progressive overload, the principle behind every program we write at Jolt. It's also the most honest way I know to describe running a business. We opened in October 2020 and were closed more than we were open that first year. Every phase since has brought a new weight: hiring, growing our team to 20, buying our building, and coming back to work two weeks after having a baby.

The weight never got lighter. We got stronger.

If you're carrying a calf right now that feels like a bull, keep picking it up. And lean on the people around you. Nobody climbs alone.

If you want help building strength one step at a time, start with a free movement analysis. We'll find your starting point together.

Jolt Fitness owner Katie Sigurdson (Coach Siggy) on progressive overload, resilience and building a business in South Huron.

  • Coach Siggy

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Just Start: Coach Charlie's Story, and Why It Makes Him the Coach You Want.